As a smart marketer, you want more people to open your emails. But how can you make that happen?
After analyzing the open rates of 2 billion emails, Constant Contact discovered the following:
- Segment Your List/Personalize: Are you still sending the same message to everyone? The data shows that campaigns sent to 35 subscribers or less (suggesting a more targeted audience) have phenomenal open rates compared to campaigns sent to very large lists.
- Make Readers Feel Invested: The data shows that nonprofits generally enjoy a higher open rate than business-to-consumer (B2C) or business-to-business (B2B) senders. Why? Evidently, people feel passionate about the causes with which they associate. What can you do to make your readers feel invested?
- Update Your Contact Lists: When was the last time you took a look at your reports to see which email addresses are consistently bouncing? Not sure what an email bounce is or what you should do about it? [Read More]