Celebrate Your Community!

CC-cake-group-6-24-14-300x250Are you so focused on obtaining new customers that you’re neglecting your loyal customers, i.e., your community?

If so, you’re making a big mistake. Obtaining a new customer is 6 to 7 times more expensive than retaining a current customer. And did you know that repeat customers spend 67% more than new customers?

These are two compelling reasons for you to make time to celebrate and show appreciation to your “tribe.”

And on that note, be sure to enter our Dudley & Nunez Community Celebration this month. (Enter on the righthand side of this webpage throughout the month of April 2015.) There’s nothing to buy, no hidden obligation, and no strings attached to this giveaway — just a simple entry form for you to fill out. This celebration is a token of our appreciation to those who read our newsletter, attend our seminars/webinars, or consult with us.

Thanks for being part of our community!

5 Tips for Mobile-Friendly Emails

Woman reading email on Iphone

We have a new look for our Maureen’s Marketing Moment newsletter this month. That’s because we’ve recently updated our website and our email templates to be more mobile-friendly.

Why?

Just four short years ago, only a small percentage of emails were opened on mobile devices. Today, however, more than 50% of emails are accessed while customers are on the go. Likewise, customers are now likely to give up on your website if they cannot easily navigate it on their mobile devices.

So how can you make your emails more mobile-friendly, i.e., easily read on a desktop or an iPhone or a tablet?

5 Tips for Mobile-Friendly Emails

  1. Be concise. Less is more in the age of mobile communication.
  2. Use a single column template as it will more consistently display across multiple devices. Single column templates also have a more updated, clean look.
  3. Use a single, clear call to action. Make sure your email lets readers know what you want them to do. And if your call to action is a button or link, be sure that it is very easy to click. (Think white space!)
  4. Avoid tiny fonts. What may look fine on a desktop can look like fine print on an iPhone.
  5. Be careful with images. Apple’s iOS will display images by default, but many platforms–like Android–will turn off images by default. So always make sure your email makes sense, even without its images displayed.

Email is Dead . . . NOT!

Email icon (Canva)The demise of email has been predicted for almost a decade. Yet year after year, the statistics prove the email skeptics wrong. In fact, recent research by the Radicati Group predicts a 27% growth in email accounts by 2018.

And those accounts will receive a lot of email; over 100 billion emails are sent every hour. (Yes, we said hour not day.)

Why are smart marketers using so much email? Perhaps it’s because email is 40 times better at acquiring new customers than Facebook and Twitter (McKinsey & Company). It makes sense. Just think about it. When Facebook sends a notification that someone has posted on your wall, how do most people get that notification? You got it—email!

But the days of email blasting everyone are gone—if you want to market effectively.  Savvy marketers know you must send targeted emails containing valuable information to an interested audience.

To read more amazing email statistics, see my note below.

Happy Marketing!

[This Maureen’s Marketing Moment was based on 10 Email Marketing Statistics for 2014. Read more here.]

3 Email Marketing Tips from Mom

Your mom may not write a marketing blog, but she knows more about effective email marketing than you might think. What can she teach you about email marketing best practices? Watch this one-minute video and find out!