Koinonia Home for TeensFor over 30 years, the Koinonia Home For Teens has been bringing hope to at-risk youth. For the last four to five years, they’ve been preparing to start email marketing to get people more involved in their program but needed a little help to get started. They found that help through the Dudley & Nunez Communications Giving Back Program.

“We’re extremely grateful for this program and excited to start using Constant Contact as we believe it will be the perfect tool to help us,” said Camilla Ryland, Office Manager for Koinonia Home for Teens. “The Giving Back Program is of immense value to our nonprofit. First, the donation to pay for the service was a big help to the bottom line of our nonprofit. But more importantly, the connection with Maureen is really helping us to go forward and tackle something that had seemed like a big mountain to us before. Maureen is very encouraging. I’m now confident I can go forward and succeed with Constant Contact.”

Glad to make things easier for you, Camilla! Thanks for applying for the Giving Back Program.

 

Still Marketing Like It’s 2015?

Recently we updated our email template . . . again! Yes, it looks very similar to the update we did last January. So why would we update again? (Hint: Read on!)

3 Reasons to Update to a Mobile-Responsive Template

1. Mobile-friendly is no longer enough. It may have been okay in 2015 to use a template that was designed with mobile devices in mind (think one-column, limited pictures, etc.). However, it is now a best practice to choose a template that is actually coded to reformat itself depending on the reader’s screen size. Our new mobile-responsive template actually increases font size and moves pictures around as necessary for increased readability. Mobile-friendly templates are out. Mobile-responsive templates are in!

2. Your readers expect it.When email doesn’t look good on a mobile device, 75% of your readers will delete it, and 30% will unsubscribe. Remember: More than half of all email is now being opened on a mobile device.

3. It’s easy to upgrade to mobile-responsive emails. If you’re using an email service provider like Constant Contact, you already have access to dozens of mobile-responsive templates at no additional charge. Need help finding those templates? Schedule a complimentary consultation with me by clicking here.

7 Reasons to Work at a Small Business

Al GonzalezIn a recent survey by Constant Contact, more than half of small business owners said they feel they can never be away from their business. In fact, more than 40 percent said they don’t take vacations. Yet, an overwhelming 84% of small business owners said that they would do it all again. Read on to learn some of the reasons why you and your peers love what you do.

What’s Great About Working at a Small Biz?

– Having a wide variety of challenges and experiences -Rick R.

– Being in control of my own destiny -David M.

– Having time to do the things I need to do -Suzanne E.

– The autonomy to do what I feel is right and to respond quickly -Franklin B.

– The freedom and flexibility -Michelle W.

– The power to work more efficiently — my people know the boss is accessible. -Kimanh D.

– The chance to be creative and be the one making business decisions -Elaine B.

The mission of the St. Vincent de Paul Society is to provide basic human necessities to those in need. The Roseville-based branch of this program regularly provides individuals and families with food, clothing, and medical care.

“We knew we needed to use email marketing to get in front of the supporters of our local food bank and thrift store,” said Sharleen Schuiling, Social Media Specialist for St. Vincent de Paul, Roseville.

Schuiling had seen email marketing be successful for a sister thrift store in Sacramento, but it was a challenge to find the time and resources to get going. Then a board member suggested checking out the Dudley & Nunez Communications Giving Back Program.

“Dudley & Nunez was extremely helpful and streamlined the whole process,” said Schuiling. “The donation to our organization, the training, and the customized template made getting started a no-brainer.”

Thanks, St. Vincent de Paul, for making South Placer a better place for all!

[Apply for the Giving Back Program at bit.ly/givingbackprogram.]

Blogging – Your Guide to Getting Started

BlogRecently, I consulted with Jeff Hamric of Sacramento Appraisal Group about his email marketing. As part of our discussion, he shared that he uses his email newsletter to drive traffic to his blog. Take a look. Jeff is doing an amazing job.

Have you been thinking about starting a blog for your business? Perhaps you want to get started but don’t know how?

Constant Contact provides a lot of educational resources, and we are always on the lookout for gems we can share with our newsletter readers such as this ebook about blogging. Read the Guide.

 Don’t forget: A blog and an email newsletter are a perfect combination. A blog is a great way to get content for your email newsletter.  And your email newsletter can drive people back to your blog.