Imagine you’re watching your favorite TV show, and it ends with a cliffhanger. How would you feel if the producers never followed through with the storyline? Frustrated? Betrayed?
This month’s marketing lesson is about the importance of follow-through in life and in business. A savvy businessperson is careful in making commitments and then takes extra care to deliver on those promises. Some call it “Underpromise and Overdeliver.”
Along that vein, we owe you some followup on our Stroopwafel promotion. You may remember that last month we asked you to send in your most accurate and/or creative answers to Why do the Dutch Wear Orange? The Dudley & Nunez Community did not disappoint. We received many accurate —- and many less-than-accurate but certainly creative —- responses.
Many of you found your answers through your “Googling” talents. Others brainstormed that the orange was to make the Dutch visible in the snow . . . or in the event a dyke were to break. Some felt it was an homage to the beautiful Dutch tulips, while others thought it reflected the character of the Dutch people: strong work ethic, cheerful nature, friendly and open personalities.
Some of your highly creative answers involved carrot famines, protests advocating pumpkins as curling stones, and scurvy epidemics due to the lack of orange trees at sea level.
From all the responses, our Dutch authority, Marco, picked the following:
Accurate Answer: Clarissa C.
Humorous Answer: Susan B.
Creative Answer: Tim O.
Thanks, everyone for participating.