Why the Dutch Wear Orange

If you watched speed skating in the recent Olympics, you saw a lot of orange. The Dutch skaters took home 21 of the 30 individual speed skating medals as well as gold in the team events. But do you know why the Dutch wear orange?

I didn’t … until one of our newsletter readers in The Netherlands started corresponding with me. And several emails later he was offering to send Stroopwafel (traditional Dutch cookies) to the Dudley & Nunez fan who best answers that question.

So what’s the marketing tip for the month? Remember there’s more to business than strictly business. Take time for networking, online and offline, simply for the sake of connecting. You never know when it might lead to referrals, new orders . . . or even Stroopwafel!

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