Valentine’s Day, Cupid, romantic dinners–it’s all about love this month. So, what are you doing to make your clients or customers feel loved?

One of the best ways is to remember to use “you” rather than “we” or “I” in your marketing. Humans by nature are selfish creatures. Even your nicest client wants to know “What’s in it for me?” Instead of messages such as “We are proud to feature” or “I’m excited about our new product line,” try focusing on your client. For example, phrases such as “You won’t need to worry about . . .” and “You’ll save money and hassle” put the focus on your client (where it belongs).

Does your marketing focus on the customer?