Are your customers saying nice things about you? If so, are you documenting these endorsements and sharing these good reviews on the web and elsewhere?
If not, make it a 2014 resolution to start sharing. After all, advertising is changing. Studies show that 90% of consumers give credence to testimonials but only 14% believe traditional advertising.
So when our video producer suggested cutting testimonials from the end of this one-minute video, I opted instead to trim my portion.
Did I make the right decision? Watch the one-minute video on our Constant Contact Page of this website and let me know what you think!